Tatcha is a Japanese inspired brand that was launching in Fall 2015 at Sephora. The client sought for expertise in designing an endcap display that focuses the visual narrative on both the packaging and the story of the geisha-inspired products.
Prototype
One element unique about the fixture is the element of modularity of the product description. A single slot runs across the whole shelf to allow the sign to shift based on updates and reducing the number of new parts needed to be manufactured in the future.
One element that to further tie the brand story of Japan was the inpriation of pulling Japanese architectural design elements. Various shoji frames have different representation and significance in japanese culture.
One of the other intial concepts that utilizes the gold and packaging pattern
